Here’s the answer

I had a question come in on the online training I ran last week, and experience tells me that if they’re wondering what the answer is, then they’re probably not the only one.

So here’s the question…

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“We are constantly marketing. What we’re trying to work out is what the most effective message, and most effective medium.”

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And the answer to this one is pretty simple really. You have to track everything you do.

There’s no two ways about it.

And by tracking I mean tracking at all stages of your marketing, because if you don’t track the results of your marketing, or promotion activity – you don’t know if it’s working.

Unfortunately, a lot of businesses throw money at google ads and local listings, and they have absolutely no idea what result they’re getting back for their money.

And by ‘result’, I mean:

  • How many enquiries did it generate?
  • How many phone calls did it generate?
  • How many bookings did it generate?
  • What was the return on your investment?

It’s a scary thought really.

You could be throwing hundreds, if not thousands of pounds away each year on marketing / advertising spend that isn’t actually bringing any business back to your practice.

I’m sure this is a position you don’t want to find yourself in?

At Marketing For Practices, we track EVERYTHING.

Here’s how:

  • iTracker – This is great for tracking results of online ads, emails etc.It’s a bit tricky to set up, but once it’s set, the results are powerful.You can see exactly where your enquiries have come from!
  • City Numbers – This is great for offline marketing, so your direct mail, posters, leaflets and business cards.You essentially ‘rent’ a phone number from City Numbers that redirects to your usual number, but this means you can track how many phone calls a particular leaflet or poster has generated.

Cool huh.

There’s tons more out there but I didn’t want to overload you today, so maybe check out those to as a start and let me know how you get on.

I hope that helps.

If you have any questions then do shoot them across. Happy to help where I can.

That’s all from me today.

dominicj@barttech.co.uk

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