My colleague was out with a client recently and he was a little upset. It turns out a competitor of theirs had been negatively mentioning their services in comparison, posting the comparisons in blogs, articles and web adverts. I’m sure you’ll agree, that’s pretty sneaky and underhand. Understandably he was upset by this and troubled […]
I had a question come in on the online training I ran last week, and experience tells me that if they’re wondering what the answer is, then they’re probably not the only one. So here’s the question… ———————————– “We are constantly marketing. What we’re trying to work out is what the most effective message, and […]
Over the last few weeks I’ve received a number of emails, the majority asking the same question. Something along the lines of… ———————————– My client numbers have seemed to drop off over the last few years. I have advertised, leaflets, google and written stories for magazines but nothing works except referrals, and now they’ve dried […]
Firstly, I’d like to say “thank you” – I received so many well wishes last week after sharing news of my move. I’ve moved in with my girlfriend and as I’m sure you can imagine, the last few days for us has been a mixture of mayhem and excitement. It’s been a whirlwind that’s for […]
I was out for dinner on Monday with a friend who’s launching a business this month. A lot of work has gone in behind the scenes to get the website up and running, and writing copy that engages and compels her audience to take action. But now we’re at the most exciting stage. The launch. […]
It’s been a grey start to the week, but not in a business sense… The phones are busy, the booking schedule is bursting. Things are looking up – and that’s great. But being busy also has its drawbacks. Granted, it’s a fantastic problem to have, but a problem, none-the-less. See, as soon as we ‘get […]
For a few months now we’ve been utilising a tool here at MFP – and it’s working brilliantly well with the team. Particularly when it comes to ‘getting stuff done’ – which is important when it comes to promoting your practice / clinic. This online tool works great for ensuring that you stay consistent with […]
At risk of sounding like an old man preaching here, things just aren’t the way they used to be. To get new business and attract new customers / patients, you used to be able to rely on word of mouth, referrals, the occasional letter, and send out a local flyer here and there. But things […]